Green Is The Word

The move towards sustainability and eco-friendly is one that has, over the past few years, been slowly and gradually catching on...a bit of a trend, if anything. After reading an article on AdAge, 2010 may bring some fresh ideas to the table in order to turn this fad-like consciousness to more of a social awareness for consumers. Here's a couple I thought were dandy and relatable to the younger crowds.

Green Celebrities

Green is the new black for a lot of celebrities. Stars such as Leonardo DeCaprio, Alicia Silverstone, and Lindsay Lohan have been strutting their eco-friendly stuff by way of documentaries, eating habits, and fashion choices, respectively. Even Twilight stars are going naked for PETA. Celebrities = the trendsetters of America. The more celebrities that go green, the more hip and it will become, and the more exposure for being environmentally-aware it will bring.

Green Media

For decades, there have been countless groups and campaigns fighting for a greener tomorrow. Now, add the ever-growing madness of the internet and social media to the mix. The internet and media has the ability and power to bring awareness to an entirely new level, and social networking sites are becoming more integrated with our every day life by the nanosecond (a little scary, when you think about it). Eco-friendly organizations are working their way into every facet available to get your attention and pound their message into your skull.

Green...Prices?

Perhaps one of the most important steps to converting people to buying more green products? The price has to be right! Duh. Right now, many products are priced much higher than their non-green counterparts. Making them more affordable will certainly be more attractive to consumers. If you have the choice between, say, the green dishwashing soap and the generic dishwashing soap, both priced the same, which one would you choose?

I will admit, I haven't been the most environmentally friendly girl. Hopefully in 2010, I can start making l little changes to my day to day routine and purchases to help the world just a little bit. Yesterday was a start...I lugged the pizza box to the recycling bin...

Here's to a happy and green 2010!